Gyms Direct USA is a company that rents space from Strive Realty. It is part of the same property as the 1110 Central Avenue mill conversion. The mill conversion is happening in the oldest part of the building. Gym Direct USA is in the newer section of the building. Gyms Direct USA is run by Jose Hernandez and he has been renting from Joseph Colaluca for 1 year now. Jose stated, his relationship with Joseph Colaluca has been a positive one. Joseph is fun, easy to work with and accommodating. Gyms Direct USA is a gym equipment dealer that sells new and used gym equipment. They serve local gyms, as well as, businesses around the globe.